La Perle announced as Arabian Travel Market’s Experiential Partner
Dubai, April 2017: La Perle, the region’s first permanent show, has been announced as Arabian Travel Market’s Experiential Partner for 2017. The annual business-to-business exhibition, which showcases more than 2,800 products and destinations to over 26,000 buyers and travel trade visitors across four days, hand selected La Perle to be the prestigious partner for the show’s theme of Experiential Travel.
As travellers around the world are increasingly looking for new and innovative experiences during their vacations, there is a growing focus on the entertainment industry and as La Perle is not only a first for the region, the show will also encapsulate the spirit of Dubai, providing tourists with a show that’s not only visually stunning, but becomes a cultural experience that one can only be part of in Dubai – it cannot be recreated anywhere else in the world.
Craig Hartenstine, Executive Producer, La Perle, said: “The arrival of La Perle at Al Habtoor City marks a new chapter for live performance in the Middle East. This will be the first time in the region a show will become a permanent destination-defining attraction to be enjoyed by visitors all year round. The fact that we offer such a unique and forward-thinking entertainment option in the Middle East made our partnership with ATM an obvious choice.”